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To the Best of Our Knowledge

PRI
Public Radio International

WPR
Wisconsin Public Radio

 

 
spacer from Wisconsin Public Radio  

FONTS

Program 09-11-01-B

Listen!
 
Matthew Carter
 
gotham

The Internet is a free flow of ideas where everyone can say whatever they want. But for all its splashy graphics and Flash animation, there's one thing that makes the Internet looks the same. Its name is Verdana. And it's a font. In this hour of To the Best of Our Knowledge, we'll talk with Matthew Carter, the designer of Verdana, the Internet font. Also, the creators of Obama's font, Gotham -- The font of Hope and Change.

SEGMENT 1:

The style of type used by the Obama campaign is called Gotham and was designed by the team of Jonathan Hoefler and Tobias Frere-Jones. They tell Anne Strainchamps how they feel about having designed the font of Hope and Change and where the design originally came from. Also, Novelist Nicholson Baker reviewed the Kindle, Amazon's electronic reading device, in The New Yorker in an article called "A New Page: Can the Kindle Really Improve the Book?" Baker tells Anne Strainchamps that e-readers have some advantages over the printed book, but the Kindle isn't his favorite.

SEGMENT 2:

Matthew Carter designed Verdana, the internet font, and co-founded Bitstream, the first digital foundry. He co-designed Helvetica - the most ubiquitous font family in the world. He even designed Bell Centennial, the phone book font. Carter tells Steve Paulson his career in fonts began very traditionally, at a printing factory.

SEGMENT 3:

Tracy Honn, director of the Silver Buckle Press in Madison, WI, takes TTBOOK's Charles Monroe-Kane and Caryl Owen on a tour of this working museum of letterpress printing, and its star, The Trolley: a Golding Official #6 from the late 1800s. Also, Kitty Burns Florey is the author of "Script and Scribble: The Rise and Fall of Handwriting." She says handwriting is the original font and talks with Jim Fleming about practicing Palmer method.

Photos from Silver Buckle Press
click here to see larger images

CD copies are available at 1-800-747-7444. Ask for program number 09-10-18-A.

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Books & CDs:

Kitty Burns Florey. Script and Scribble: The Rise and Fall of Handwriting (Melville House Publishing)

Websites:

Music:

  • Seek You/The Mellow/ CQ Motion Picture Soundtrack/V2 Music
  • Typewriter Song/101 Strings orchestra/Easy Listening: American Composers, Vol 2/Countdown Media
  • 321...Zero/The Mellow/CQ Motion Picture Soundtrack/V2 Music
  • Girl At the Typewriter/The Raymond Scott Quintette/Microphone Music/Basta Audio Visuals

Distribution dates:
week of 08/15/2010 - hour 1
week of 11/01/2009 - hour 1
click HERE for timings and cues

Listen!

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Questions and comments can be addressed to: flemingj@wpr.org

     


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