MEMORY, MIND & THE SELF
New York Times columnist David Brooks is best known for
his political writing, but he's also fascinated by recent findings in
psychology and neuroscience. In fact he says many of our public policies
fail because we're not actually the rational decision makers we think
we are. In this hour of To the Best of Our Knowledge we'll talk
with David Brooks. Also, rising jazz star Vijay Iyer on the neuroscience
New discoveries in psychology and neuroscience are
changing how we think about thinking. Would you like to sharpen your
memory? You can, with just a few tips from Joshua Foer, the author
of "Moonwalking with Einstein: The Art and Science of Remembering
Everything." He tells Jim Fleming the trick is to tell yourself
an unforgettable story. The antithesis of that desire belongs to Jill
Price, who simply can't forget. She suffers from "hyperthymesia,"
or "total recall," which means she can remember every day
of her life since the age of fourteen.
No one doubts memory is one of the things that shapes
our sense of self, but is there a science of self? Neuroscientist Antonio
Damasio runs the USC Brain and Creativity Institute, and has written
several popular books including "Self Comes to Mind." Steve
Paulson talked with Damasio about the science of memory & self.
Jazz pianist Vijay Iyer would understand. Indian by heritage,
American by birth, Iyer is trying to create a new kind of music, a synthesis
of Western jazz and Indian music. With a Ph.D. in physics, and an understanding
of both math and neuroscience, he tells Anne Strainchamps how he melds
science with art.
Coke consistently outsells Pepsi, though Pepsi routinely
wins blind taste tests. Why is one of the mysteries of advertising.
Some agencies are now hiring neuroscientists to help figure it out.
Danish neurobiologist Lone Frank, author of "Mindfield,"
tells Steve Paulson some people are hoping neuro-marketing will lead
to huge profits. NY Times commentator David Brooks has been fascinated
for years by research in neuroscience and cognitive psychology. It's
what he talks about in his latest book, "The Social Animal."
Brooks tells Steve Paulson that brain sciences are overturning centuries
of old thinking about human nature.
CD copies are available at 1-800-747-7444.
Ask for program number 11-02-20-A.
- After Return:
Vijay Iyer w/ Smoke Stack
- After Foer:
Alain Eskinasi w/ Shamans Wood
- In Price:
Waiting for a Train & Time
On Inception soundtrack
- After Price:
Back to Uluru
- Vijay Iyer (In order):
Games on Solo
Human Nature on Solo
Black & Tan Fantasy on Solo
Mystic Brew on Historicity
Tribal Wisdom on Tirtha
Falsehood on Tirtha
(All produced by ACT Music)
Things go better with Coke
On TeeVee Toons: The Commercials
- After Frank:
Ernie Freeman Combo w/ Rock House
- After Brooks:
Kenny Burrell w/ All Day Long
on Prestige Profiles Kenny Burrell
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