What's the best use of radio? To broadcast news? or classical music? How about -- fomenting revolution? This hour on To the Best of Our Knowledge, Rebel Radio in El Salvador. Also, the Marxist father of market research.
David Giovanonni tells Judith Strasser that public radio has to make choices about how to best serve its audience and that those choices should be guided by audience research. Giovanonni is President of Audience Research Analysis. Also, Charles Bernstein believes that a single listener justifies the presence of important programming on public radio. Bernstein's passion is radio poetry. He teaches English at SUNY Buffalo and hosts "lineBREAK" - a new public radio program. He talks with fellow poet Judith Strasser.SEGMENT 2
Susan Douglas teaches communications studies at the University of Michigan and is working on a history of radio listening. She talks with Steve Paulson about Paul Lazarsfeld, a Viennese socialist who founded market research in America in an effort to bring high culture to a mass audience. Also, Mark Fried tells Judith Strasser about Radio Venceremos - the clandestine broadcast service operated by guerilla fighters during El Salvador's protracted civil war. The full story is told in a book called "Rebel Radio" by Jose Ignacio Lopez Vigil, translated by Mark Fried.SEGMENT 3:
Roland Marchand teaches history at the University of California at Davis. He tells Jim Fleming about the most popular American radio program of the 1930s - Major Bowes Original Amateur Hour - which entertained Americans during the Depression and helped form a sense of national identity. We also hear archival excerpts from the show. Roland Marchand is the author of "Advertising the American Dream," and the forthcoming "Creating the Corporate Soul."
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