To the Best of Our Knowledge PROMO 1/27/2008 "The Beauty Biz" *The beauty biz is booming. The image conscious consumer can choose between a full-service menu of make-over options: laser facial resurfacing, liposuction, eyelid enhancing, breast implants and even a nip and tuck where the sun doesn't shine. And reality TV makes the whole process downright seductive. But why are we dying to be beautiful? Next time on To the Best of Our Knowledge, a look at the quest for beautiful. PROGRAM RUNDOWN: "The Beauty Biz" 0:00 - 13:44 SEGMENT 1: (13:45) Alex Kuczynski is a columnist for the New York Times and the author of "Beauty Junkies." She tells Jim Fleming that the plastic surgery business is growing dramatically and that in the United States, liposuction and breast augmentation are the most popular procedures. Segment One Outcue: "...PRI - Public Radio International." 13:45 - 14:14 LOCAL OPTION with music bed (:29) 14:15 - 39:10 SEGMENT 2: (24:57) Ruth Gendler re-tells the story of "The Mountain That Loved A Bird" by Alice McLerran and Eric Carle. Gendler is an artist and the author of "Notes on the Need for Beauty." She tells Anne Strainchamps that we need to learn to see the beauty in the world all around us. Also, Robert Leleux is the author of "The Memoirs of a Beautiful Boy." He tells Steve Paulson about growing up gay, in Texas, with his plastic surgery junkie and drama queen of a mother, whom he adores and who is accompanying him on his book tour. Segment Two Outcue: "...PRI - Public Radio International." 39:11 - 39:40 LOCAL OPTION with music bed (:29) 39:41 - 53:00 SEGMENT 3: (13:19) Novelist Umberto Eco has written a book called "On Ugliness" to answer his earlier book, "On Beauty." He tells Steve Paulson that ugliness is surprisingly complex and fascinating. It's far more than the simple opposite of beauty. Segment Three Outcue: PRI Audio Logo For a copy of this hour, call 1-800-747-7444, and ask for program number 1-27-A.