Corporate sponsorship offers clients an uncluttered forum to highlight their businesses, organizations or foundations. Corporate sponsorship is to public radio what advertising is to commercial stations. By making a corporate contribution, businesses and organizations can align themselves with quality Wisconsin Public Radio programming.
Corporate Development Representative David Newman will help with your questions on becoming a WPR sponsor. You can contact him by e-mail, or call (920) 465-2448.
Advantages of Corporate Sponsorship
- Creates awareness and a positive image of your products or services
- Provides name recognition to a highly desirable involved and educated audience
- Delivers your message cost-effectively
- Helps maintain the quality programming enjoyed by your customers and your community
- Reinvests your money in the local community through educational, cultural and entertainment programming
About Wisconsin Public Radio
Each week 443,800 Wisconsin listeners tune into programming that informs, entertains, and educates. To people across the state, Wisconsin Public Radio is a resource, a conversation, a companion. Our programming consists of locally and nationally produced call-in / talk programs on issues that matter to listeners, along with jazz, folk, and classical music. The Wisconsin Public Radio corporate sponsorship program provides an opportunity for your organization to reach our listeners … regionally, statewide, or nationwide.
| WPR's Northeast Wisconsin Audience
Weekly Cumulative (CUME): 89,200
Average Quarter Hour (AQH): 5,600
NPR News & Classical Music Network
89.3 FM WPNE (3rd Highest in Network)
CUME: 47,800
AQH: 2,900
Ideas Network
88.1 FM WHID (4th Highest in Network)
CUME: 41,400
AQH: 2,700
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There are opportunities to sponsor regional programs that appeal to a diverse audiences that can only be heard in Northeastern, Wisconsin.
At The Edge - An innovative experience of electronic, experimental, and ambient music
The Blue Side - The finest Chicago and American Blues music
Jazz Odyssey - A Journey Through the Transitions of Jazz
Kaliwiyo'se - Traditional and Contemporary Native American Music
Hmong Public Radio - News, events, interviews, and traditional music for the Hmong community
WPR's Outstanding Audience
Age
Adults 45-54 make up the largest subgroup of public radio listeners, comprising 22% of the market. The Median Age is 50.
Gender
55% of public radio listeners are men, 45% are women.
Environment
Listeners have particularly strong feelings about the environment and social responsibility. Over three-fourths rate preserving the environment and social responsibility as being “very important.”
Well-educated
A high-level of education is common in the public radio audience. A full 64% of our listeners have a college degree or greater.
Professional
Work is important to most public radio listeners; they are 39% more likely than the average American to feel that their work is a career, not merely a job. 60% of public radio listeners are employed full-time. 39% are professionals and 16% work as executives, managers, or administrators. Public radio listeners are more likely to have the supervisory authority and to make company purchases than the average American.
High Income
NPR listeners exhibit affluence. Over one-third have individual salaried income totaling more than $50,000, and 16% report income of $75,000 and higher. These results put the earning power of NPR listeners at 81% and 110% above the national averages in each category, respectively.
Positive Image
88% of public radio listeners hold a more positive view of Public Radio Sponsors.
67% believe Public Radio Sponsors represent higher quality products and services.
80% prefer to buy products from Public Radio sponsors
If you're interested in becoming a WPR Sponsor contact David Newman by e-mail, or call (920) 465-2448.
