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At Issue with Peter Donalds in for Ben Merens
from Wednesday, March 21, 2007 at 5:00 PM
Whether it’s an ad on TV, or a spouse steering the choice for a vacation, the forces of persuasion are always in play. Peter Donalds' guest tells how to push away unwanted pressures, and persuade others to our way of thinking. Guest: Jay Heinrichs, author, "Thank You For Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion" (Three Rivers Press).

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