Kathleen Dunn
from Tuesday, September 11, 2012 at 10:00 AM
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| This election year, much of the coverage has focused on polling, political advertising, and the story each party and candidate tries to tell. But that kind of coverage may miss the real story. This hour, Kathleen Dunn and her guest discuss the emergence data-driven campaign techniques--tools that Barack Obama, Mitt Romney, and others use to predict and influence who votes, and how.
Guest:
Sasha Issenberg - Columnist for Slate and Washington correspondent for Monocle. His new book, The Victory Lab: The Secret Science of Winning Campaigns, is out today. |
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