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Brewers Home Ballpark To Be Renamed American Family Field

Name Change Will Go Into Effect Jan. 1

By
Miller Park, Milwaukee
Miller Park, home of the Milwaukee Brewers. Gretchen Brown/WPR

The Milwaukee Brewers home ballpark will have a new name next year after a 20-year deal with Miller comes to an end.

American Family Insurance announced Tuesday evening that Miller Park will become American Family Field on Jan. 1.

A new logo and other branding elements will be revealed later. The Brewers a year ago announced the 15-year naming rights deal with American Family, but the name of the ballpark wasn’t known until now.

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No terms of the agreement were announced. The deal with Miller was worth $40 million.

The brewing company, now MillerCoors, showed little or no interest in extending the naming rights.