Apparel Company Mimics Fair Trade Coffee Model

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How many consumers really care if the clothes they buy are made by someone who works in a sweatshop and gets paid less than a dollar a day ? A former executive at Lands End is convinced there are a lot of socially conscious shoppers out there who do. Bill Bass plans to tap that market when helaunches his new company “Fair Indigo” today . Gil Halsted reports…

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