Armstrong Builds Up Bike Company’s Reputation

By

Cycling enthusiasts worldwide are watching the Tour de France this weekend, with five-time winner Lance Armstrong zipping towards his sixth victory.And while many fans hope the American places well at the finish line, a bicycle-manufacturer in Wisconsin hopes Armstrong’s performance bodes well for their bottom line.Brian Bull prepared this report…

Support your connection to lifelong learning! Give now.

Stay informed on the latest news

Sign up for WPR’s email newsletter.

This field is for validation purposes and should be left unchanged.

Related Stories