Highlights From The Fall 2014 Wisconsin Survey

Results Show Race For Governor, Attorney General Are Tight

Periodically, WPR and St. Norbert College do a poll of Wisconsin residents to gauge their attitudes on particular subjects. Below are a selection of questions and responses from the fall 2014 survey, which largely focused on the 2014 election.

The survey polled 603 voters in the state over landline and mobile telephone connections between Sunday and Tuesday. The margin of error was plus or minus 4 percentage points.


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If the gubernatorial election was today, who would you vote for?

Gov. Scott Walker 47%
Mary Burke46%
Undecided6%

These numbers, which reflects the responses of respondents who identified as “likely voters,” are a stark contrast to Wisconsin Survey results from last April, which found Walker leading 55 to 40 percent. Voters have since become more familiar with Burke and her campaign platform.


Generally speaking, would you say that things in the state of Wisconsin are going in the right direction, or are they going in the wrong direction?

Right Direction51%
Wrong Direction44%
Not Sure 5%

Respondents felt more optimistic in the spring Wisconsin Survey, when 57 percent of voters said that the state was headed in the right direction.


If the election for governor in Wisconsin were held today, for whom would you be more likely to vote: Republican Brad Schimel or Democrat Susan Happ?

41%Brad Schimel
Susan Happ 40%
Not Sure 19%

These numbers, which again reflect responses from self-identified likely voters, align with results from recent Marquette University Law School polls that have also indicated a tight race between Happ and Schimel.


Finally, here’s a rundown of how respondents felt about each candidate in the gubernatorial election in terms of how they’d handle various issues: