Adam Friedrich

For 25 years, Adam Friedrich has been a producer, executive producer and content creator for public media on local, state and national levels. He was the ultimate (in the literal sense of the word) producer for the legacy WPR national radio program, “Michael Feldman’s Whad’Ya Know?” and the co-creator of the nationally syndicated arts and pop culture show, “BETA.”

He became program director for the WPR News network in 2024. He enjoys living in Madison with his wife and two children and long walks in the woods (usually after his wayward tee shot).

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