Joshua Mills is the only son of entertainer Edie Adams and celebrity photographer Martin Mills. He’s a music publicist and manager as well as head of the archive of both his parents’ works as well as that of Ernie Kovacs.
It’s Alive! Media was founded by Josh Mills in 2002. We are a boutique public relations company with a concentration in music, music-related films and technology publicity specializing in both consumer entertainment PR as well as corporate communications.
Since 2008, It’s Alive! Media has worked hand in hand with Ediad Productions handing the estates of groundbreaking comedian Ernie Kovacs, entertainer Edie Adams and photographer Martin Mills.
It’s Alive! Media provides its clients with a wide variety of PR, managerial and marketing services. This includes the creation and servicing of corporate and consumer press releases, full-service press campaigns involving some or all of the following: national press, tour press, trade & industry press and electronic & mass media press.
Primary genres for consumer press include: Indie, Rock, Punk, Alternative, Pop, Industrial, World Music, Gothic, Kids and Electronic music. We specialize in high-profile reissues, new releases and local/indie bands for tour press, regional & national campaigns.
Owner Josh Mills has worked in public relations since 1996. He has worked for a variety of independent and corporate companies including independent label World Domination Recordings, national live music venue House of Blues and digital music distributor Liquid Audio. Additionally, he has consulted for Ark21 Records, Motormouth Media, Transistor Recordings and Liquid Digital Media. His experience in the music industry has run the gamut from consumer press, live music/venue press to music technology corporate/business press