Coolest boots made in Wisconsin, How buttons and switches changed life

Air Date:
Heard On The Morning Show
An antique typewriter with a QWERTY keyboard
The keyboard of the first practical typewriter, which was developed in Milwaukee by Christopher Latham Sholes. Paul Bourcier/ Photo courtesy of the Wisconsin Historical Society.

Thorogood boots was a finalist in this year’s “Coolest Thing Made in Wisconsin” competition. We talk with the company’s president. Then, a Milwaukee professor discusses his new book about the effects of buttons and switches on the human psyche.

Featured in this Show

  • Thorogood work boots recognized in statewide manufacturing competition

    A boot company was a finalist in this year’s “Coolest Thing Made in Wisconsin” competition. We talk with the president of Weinbrenner Shoe Company about the challenges and rewards of making Thorogood boots.

  • New book explores how buttons and switches changed the way humans interact with the world

    Without a second thought, humans push buttons thousands of times a day to easily achieve complex tasks. We talk with a Wisconsin professor about his new book, “The Switch: An Off and On History of Digital Humans,” which examines how switches and buttons have changed our collective psychology.

Episode Credits

  • Kate Archer Kent Host
  • Avery Lea Rogers Producer
  • Lee Rayburn Technical Director
  • Jeff Burns Guest
  • Jason Puskar Guest

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