Pantone Picks ‘Ultra Violet’ As Color Of The Year

The Pantone Color Institute has chosen the 2018 color of the year: ultra violet. Purple has a royal history, but the reasons for naming ultra violet are more complex than tradition. Our guest is an entertainment and lifestyles writer who parses Pantone’s choice. She explains the nuances of ultra violet, where designers are splashing the color, and the argument for embracing a color of the year in a world of clash and uncertainty.

What do you think of ultra violet? Are you a graphic designer, or do you style homes? How will you use ultra violent in 2018? Has purple always been your color? Does Pantone’s color of the year matter? Email ideas@wpr.org, tweet @wprmornings or post on the Ideas Network Facebook page. You can call 800-642-1234 during the show to share your thoughts live on the air.