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Selling on social: How ‘influencers’ are making it big through advertising on Facebook and TikTok

Air Date:
Heard On The Morning Show
An in-store appearance of the Kendall and Kylie Holiday Collection
A fan gets the ultimate selfie at the in-store appearance of the Kendall and Kylie Holiday Collection launch at PacSun in Woodfield Mall on Saturday, Nov. 8, 2014, in Schaumburg, Ill. Kendall and Kylie first became famous on the TV reality show “Keeping Up With The Kardashians.” Photo by Barry Brecheisen/Invision for Invision for PacSun/AP Images

Companies will pay close to $15 billion this year to have so-called social media influencers promote their products on Facebook, TikTok and other apps, according to Forbes magazine. We learn about how this social media market is changing advertising and what it takes to make it big as an influencer.

Episode Credits

  • Kate Archer Kent Host
  • Steven Potter Producer
  • Maria Lopez Technical Director
  • Mae Karwowski Guest
  • Chelsey Knuth Guest

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